Your data is one of the most valuable assets driving your business.

Poorly managed data reflects badly and has an adverse effect on your brand. The professionals at id will give you the benefit of their skill and experience so that you can concentrate on the bigger picture. We will provide you with the tools to transform your data into a rich source of useable information.

Database design and build

An intelligent id database will tell you more about your customers and prospects. id will design, host and manage your data, effectively and securely, giving you unlimited access to the business intelligence that you need.

Data hygiene

Reformat, de-duplication, deceased and gone away suppression plus new address tracking. We operate within the guidelines of the DMA, naturally. MPS, TPS, cTPS and FPS are all part of our service offering.

Campaign management

Where information becomes intelligence. All direct marketing campaigns have a life cycle. id provide a complete "start to finish" service from the first data file to be imported to the last gone away received.

Data enrichment

Who? What? Why? When? These are the questions, if you need to know the answers we can help:- DoB Append, ER Name Append/Confirmation, Telephone number append, Customer Profiling, Acorn Coding, Mosiac Coding, Geo Demographic mapping, Lifetime Analysis, Drive-time Analysis.


idHarmony - data hygiene excellence

idUnity - single customer view

idClarity - insight and analysis


In house, resource may be limited or you may simply just not have the relevant skills or knowledge to deliver a specific project.

The team at id can provide you with a wealth of experience and expertise to support your project, offering design, development and implementation solutions.

About id Data Management

Technical excellence, expert knowledge, a wealth of experience and practical way to describe the team at id.

With over 20 years experience within the data industry , the professionals at id will give you the benefit of their skill and experience so that you can concentrate on the bigger picture.

Our expertise will provide you with the tools to transform your data into a rich source of information.

  • Deliverability

    On time, on budget, on spec, no excuses.

  • People

    Highly skilled, very experienced, dedicated, a winning team.

  • Integrity

    Honest, open, answerable… to you.

Useful links
Direct Marketing Association Mailing Preference Service Telephone Preference Service Information Commissioner's Office Marketing Week

Business practice

id is registered with the Data Protection Registrar and the DMA.

Our business practice is driven by strict legislative compliance. We can provide advice on what steps need to be taken by our clients in order to ensure that they comply with current legislation.

  • Security

    Our premises are monitored by a dedicated security team 24/7/365. Access to our servers is provided over SSH (Secure Shell, this technology has yet to be hacked) enabling us to monitor and access data remotely, outside normal office hours, if required. We provide SFTP for secure file transfer up and down and we are registered with the Information Commissioners Office.


We have a range of case studies across many industry sectors available upon request.
Please contact one of our Account Management team for further information.

Public sector

  • Not for profit
  • Trade union
  • Local authority
  • HMRC
  • NHS


  • B2B
  • B2C
  • Retail
  • Marketing agencies
  • Publishing


  • Online gaming
  • Engineering
  • Automotive
  • Marine
  • Printing

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Contact us

id are located within the heart of the Historic Dockyard at Chatham. Our offices, situated in a Grade II Listed building, are the result of a £3.5M development to restore one of the area's treasured ancient monuments, nestled within the grounds of the historic dockyard.

id Data Management | The Joiners Shop | Historic Dockyard | Chatham | ME4 4TZ

01634 816024  |  Contact us now

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