“Targeting customers with one-to-one marketing based on their unique spending activities is a holy grail for all retailers. To achieve this aim, retailers need a single view of customers across multiple channels.”

– Retail Week, Technology: Multichannel, March 2006

Not creating a SCV is detrimental to any business, simply by missed opportunities for cross-selling and up-selling as well as a tarnished reputation. Creating a SCV can enhance revenue through customer retention.

id has developed its own industry leading SCV software… idUnity

Completely written in-house by developers with over 20 years experience in the data management industry, you can rest assured idUnity will give you the best return on your data.