“Mail under cosh as ‘millions are wasted’ on shoddy data”
Sara Kimberley, Precision Marketing

“Two new studies paint a highly damaging picture of direct mail practice in the UK… the study, carried out by Formscan… reveals that out of the 100 million pieces of misaddressed direct mail received each year, around 59 million pieces are returned, costing businesses £50m every year.”

id offer a range of data hygiene solutions to include reformat, deduplication, deceased and gone away suppression plus new address tracking. We operate within the guidelines of the DMA, naturally, MPS, TPS, cTPS and FPS are all part of our service offering.

Talk to us today about how we can help you improve the value of your data.